Terms & Conditions

Last updated: 31 July 2026

1. About these terms

These terms govern your use of BotSupport.ai (“we”, “us”) and the managed AI chat assistant service we provide (the “Service”). By requesting a demo or analysis, or by subscribing, you agree to these terms. Our contact details are Tulip Road, Lincoln, LN6 9TF, United Kingdom — info@botsupport.ai.

2. The Service

We build, install, manage and maintain an AI chat assistant trained on your website and catalogue. The Service is managed: we handle setup, testing and ongoing retraining. The assistant generates responses automatically based on your website's content; while we build and test it carefully, no AI system is perfect and we do not guarantee that every answer will be complete or error-free. You remain responsible for the accuracy of your own website content and for your legal obligations to your customers.

3. Free trial and demos

Demos, analyses and the 60-day free trial are provided free of charge, with no payment card required. Either of us may end a trial at any time. Free demos and analyses are provided for evaluation only.

4. Subscriptions, pricing and changes to pricing

Current prices are shown on our website. Subscriptions are billed monthly in advance.
We may change our pricing at any time. New prices apply to new subscriptions immediately, and to existing subscriptions from the next billing period after we have given you at least 30 days' notice.
Early access pricing: where you subscribe at an early access rate, that rate remains in place for as long as your subscription remains continuously active. If your subscription lapses or is cancelled, the then-current standard pricing applies to any new subscription.
Early access places are limited in number and availability may be withdrawn at any time.

5. Cancellation

There is no minimum term and no contract lock-in. You may cancel at any time by emailing us; cancellation takes effect at the end of the current billing period, and no further payments are taken. We do not provide refunds for partial billing periods except where required by law.

6. Your obligations

You confirm you are authorised to give us access to the website you submit and that its content does not infringe anyone else's rights.
You will not use the Service for unlawful purposes or to publish unlawful, misleading or harmful content.
You are responsible for informing your website visitors about your use of automated chat, where required.

7. Availability

We aim to keep the Service available at all times but do not guarantee uninterrupted operation. We may suspend the Service for maintenance, security or matters outside our reasonable control, and will restore it as soon as reasonably practicable.

8. Intellectual property

We (and our licensors) retain all rights in the Service and its underlying technology. You retain all rights in your website content and your data. You grant us the licence needed to use your content to provide the Service.

9. Data protection

We process personal data as described in our Privacy Policy. Where the assistant processes your customers' personal data, we do so on your behalf and on your instructions.

10. Liability

Nothing in these terms excludes liability that cannot be excluded by law. Subject to that, we are not liable for indirect or consequential loss, loss of profits, or loss of data, and our total liability arising out of or in connection with the Service is limited to the fees you paid us in the 12 months before the event giving rise to the claim (or £100 if you have paid no fees).

11. Ending or changing the Service

We may end or suspend your access if you materially breach these terms. We may update these terms from time to time; material changes will be notified to subscribers by email and the latest version will always be on this page.

12. Governing law

These terms are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction.